Guy O'Brien

Guy O’Brien is an enterprise sales and marketing leader with over 25 years of experience building high-performing teams and driving revenue growth across SaaS, capital markets, and B2B services. At Xcelerate Auto, Guy leads go-to-market strategy, enterprise partnerships, and finance operations, helping expand EV adoption through innovative fleet leasing and warranty solutions.

Before joining Xcelerate, Guy held multiple executive leadership roles and founded his own firm, gaining broad experience across SaaS, automotive, and financial services. He has advised organizations in the U.S. and internationally on sales enablement, CRM optimization, and go-to-market strategy, with a consistent focus on helping companies scale during high-growth phases. Guy is known for blending strategic vision with hands-on execution, creating performance-driven cultures where accountability, clarity, and coaching drive results. Based in Colorado, he is passionate about advancing sustainable mobility and building systems that make EV ownership more accessible for businesses and drivers alike.