The EV Doom Loop Is Fake: Here’s What’s Actually Happening Behind the Scenes

December 17, 2025 / Guy O'Brien

The EV Doom Loop Is Fake: Here’s What’s Actually Happening Behind the Scenes

If you scroll social media today, you’d think EVs are moments away from extinction. Headlines warn of collapsing demand. Automakers slowing production. Consumers “rejecting” electric cars. Dealers favoring hybrids again.

Outlets like Reuters have reported on automaker EV strategy recalibrations and adjustments that can sound dramatic but reflect normal market adaptation rather than outright failure. Reuters: Ford’s EV strategy challenges highlight broader industry recalibration Reuters

Meanwhile, strong used EV demand and sales trends persist with pre-owned electric cars gaining traction and affordability drawing buyers. Bloomberg recently highlighted that used EVs are among the fastest-selling vehicles in the U.S., signaling ongoing interest rather than abandonment. Bloomberg: Used EVs selling quickly in America, boosting market normalization Bloomberg

Even in markets where new sales slow due to policy shifts, EV sales overall continue to show global growth; consultancy data reports that global EV sales reached approximately 18.5 million units in 2025, up year-over-year, despite localized slowdowns. Global EV sales grew about 21% in 2025, showing continued adoption Batteries News

It all sounds dramatic.

But the EV market isn’t dying. It’s normalizing.

There’s a massive difference between a crisis and a correction and what’s actually happening behind the scenes looks nothing like collapse.

Automakers Didn’t Lose EV Buyers: They Lost Unrealistic Forecasts

For years, automakers projected rapid, uninterrupted EV adoption.

Forecasts from BloombergNEF assumed aggressive growth curves well beyond normal technology adoption cycles. https://about.bnef.com/electric-vehicle-outlook/

The International Energy Agency’s Global EV Data Explorer reflected similar expectations of nonstop expansion. https://www.iea.org/data-and-statistics/data-tools/global-ev-data-explorer

Based on those projections, manufacturers-built factories, scaled labor, and launched new EV platforms, all assuming early-adopter enthusiasm would last indefinitely.

It didn’t.

Production is correcting, not collapsing. This is what happens when forecasts meet reality.

The Real Shift Is From Hype Buyers to Rational Buyers

Early adopters already bought their EVs. They’re no longer the demand engine.

Now the mainstream buyer has arrived and they ask different questions:

What’s the long-term cost? What happens after 60,000 miles? How does battery health hold up over time? What do repairs look like after warranty?

For the first time, buyers can answer these questions with real data, not marketing promises.

Battery health analytics from Recurrent Auto now track long-term EV battery degradation trends using real-world vehicle data. Recurrent Auto EV battery research

Edmunds provides long-term EV ownership cost and reliability insights, including repair considerations, depreciation, and total cost of ownership based on real consumer behavior. Edmunds electric vehicle ownership and cost data

Independent teardown and repair analysis from Munro Live offers transparent, engineering-first insight into how EVs are built, what actually fails, and what repairs really involve once vehicles age. Munro Live EV teardown and repair analysis

This isn’t doom. It’s market maturity.

The Doom Narrative Ignores the Strongest Part of the Market: Used EVs

While new EV sales soften, used EVs are quietly entering their strongest phase yet.

CarGurus data shows improving year-over-year pricing stability for used EVs. https://www.cargurus.com/Cars/price-trends/

Edmunds highlights increased affordability and more buyer-friendly pricing compared to the last two years. https://www.edmunds.com/electric-car/

At the same time, the EV repair ecosystem has expanded. More independent shops are equipped to handle high-voltage systems, and access to components continues to improve.

Owners are also increasingly protecting their vehicles with non-factory warranty solutions, including EV and Tesla-specific coverage, as well as battery and drive unit protection. Vehicle Warranty | Tesla Support

XCare EV Protection for all Electric Vehicles by Xcelerate Auto

The used EV market isn’t collapsing. It’s strengthening.

The Slowdown Simply Means Owners Are Keeping EVs Longer

People aren’t abandoning EVs, they’re upgrading less frequently.

That’s normal when a product category matures.

As owners keep EVs beyond factory warranties and into higher mileage ranges, repair realities begin to matter more and so does having a plan for them.

Tesla’s own service documentation shows the complexity of high-voltage systems and the specialized labor required to repair them. https://www.tesla.com/support/body-shop-support

Kelley Blue Book emphasizes the importance of tracking battery health as vehicles age. https://www.kbb.com/car-advice/ev-battery-health-essential-guide/

This isn’t a doom loop. It’s the stage where EVs become cars people keep; cars that need long-term ownership strategies.

Behind the Scenes, the Fundamentals Are Stronger Than Ever

Strip away the noise and here’s what’s actually happening:

More EVs on the road than ever More owners keeping them longer More independent EV repair shops More transparent battery data More stable used EV pricing More non-factory warranty options More informed buyers entering the market

None of this resembles collapse.

It looks like normalization; the point where hype fades and real-world ownership takes over.

The Bottom Line

The EV doom loop is fake.

The loudest headlines only tell one side of the story. When you zoom out, the data shows a normal correction, not a crisis.

Used EVs are stronger than ever. Ownership data is finally transparent. Long-term EV ownership is becoming the norm.

And protection options like XCare give owners control over repair exposure as their vehicles age. XCare EV Protection for all Electric Vehicles by Xcelerate Auto

This isn’t the end of EVs. It’s the end of the hype phase, and the beginning of the normal one.

That’s exactly where smart buyers win.

Guy O'Brien

Guy O’Brien is an enterprise sales and marketing leader with over 25 years of experience building high-performing teams and driving revenue growth across SaaS, capital markets, and B2B services. At Xcelerate Auto, Guy leads go-to-market strategy, enterprise partnerships, and finance operations, helping expand EV adoption through innovative fleet leasing and warranty solutions.

Before joining Xcelerate, Guy held multiple executive leadership roles and founded his own firm, gaining broad experience across SaaS, automotive, and financial services. He has advised organizations in the U.S. and internationally on sales enablement, CRM optimization, and go-to-market strategy, with a consistent focus on helping companies scale during high-growth phases. Guy is known for blending strategic vision with hands-on execution, creating performance-driven cultures where accountability, clarity, and coaching drive results. Based in Colorado, he is passionate about advancing sustainable mobility and building systems that make EV ownership more accessible for businesses and drivers alike.