Electric Car (EV) Articles Written by Guy O'Brien | Xcelerate Auto

Articles By Guy O'Brien

Guy O'Brien

Guy O'Brien

Guy O’Brien is an enterprise sales and marketing leader with over 25 years of experience building high-performing teams and driving revenue growth across SaaS, capital markets, and B2B services. At Xcelerate Auto, Guy leads go-to-market strategy, enterprise partnerships, and finance operations, helping expand EV adoption through innovative fleet leasing and warranty solutions.

Before joining Xcelerate, Guy held multiple executive leadership roles and founded his own firm, gaining broad experience across SaaS, automotive, and financial services. He has advised organizations in the U.S. and internationally on sales enablement, CRM optimization, and go-to-market strategy, with a consistent focus on helping companies scale during high-growth phases. Guy is known for blending strategic vision with hands-on execution, creating performance-driven cultures where accountability, clarity, and coaching drive results. Based in Colorado, he is passionate about advancing sustainable mobility and building systems that make EV ownership more accessible for businesses and drivers alike.

Rivian r1s

Rivian Ownership: Premium Product, Growing Service Reality

By Guy O'Brien | February 1st, 2026 | 6 minutes

Rivian ownership delivers a premium driving experience, but service access, repair timelines, and...

Black R1T

The Hidden Cost of Owning a Rivian

By Guy O'Brien | January 17, 2026 | 4 mins

Rivian ownership goes beyond performance and range. Learn how repair complexity, depreciation, an...

Ford Eyes Off Driving CES 2026 Autonomy Illustration

Autonomy Isn’t the Story, Access Is

By Guy O'Brien | January 12, 2026 | 4.5 mins

Ford’s eyes-off driving announcement signals a shift in EV autonomy. The real story is who gets a...

Rivian R1T: Rugged Outdoor Ownership

Rivian Isn’t for Everyone and That’s Why It Works

By Guy O'Brien | January 9, 2026 | 5 minutes

Rivian isn’t built for everyone. Here’s why that focus on real-world use, durability, and ownersh...

Highway Sunrise

Beyond the Claim: How XCare Combines Human Empathy and AI Accuracy to Protect EV Owners

By Guy O'Brien | October 22, 2025 | 4 minutes

Beyond the policy: Discover how XCare combines human intelligence, data analysis, and empathy to ...

How Long EV Batteries Last: New Stanford Study, Real-World Data

Beyond the Lab: What Stanford’s EV Battery Study Really Means for Drivers (and Your Wallet)

By Guy O'Brien | 10/06/2025 | 4 mins

Stanford’s EV battery study finds slower real-world degradation. See tips to extend life and why ...

A single modern pickup truck, stationary, photographed in an industrial setting under overcast or soft light.

Ford Isn’t Abandoning EVs: It’s Fixing a Broken Strategy

By Guy O'Brien | December 30, 2025 | 6 minutes

Ford is cutting F-150 Lightning production and shifting toward hybrids and extended-range EVs. He...

Electric vehicle in a dark garage glowing orange from beneath the seat, Halloween theme for The EV Warranty Horror Story You Can Actually Avoid

The EV Warranty Horror Story You Can Actually Avoid

By Guy O'Brien | October 31, 2025 | 3.5 mins

It’s Halloween and the real scares aren’t ghosts or goblins. They’re out-of-warranty EV repairs. ...

Electric SUV on a lift inside an EV service center, representing long repair wait times.

The EV Repair Crisis: Why Service Appointments Take 2–6 Weeks Right Now

By Guy O'Brien | December 5, 2025 | 5 minutes

EV owners are facing long service delays this winter. Learn why repair appointments are backed up...

Blog title image 121125

EV Demand Is Down, and That’s the Best News Used EV Buyers Have Had in Years

By Guy O'Brien | December 11, 2025 | 5 minutes

EV demand is down, but that’s great news for used EV buyers. Prices are softening, data is strong...

EV Market Normalization: Multi-OEM Fast Charging

The EV Doom Loop Is Fake: Here’s What’s Actually Happening Behind the Scenes

By Guy O'Brien | December 17, 2025 | 4.5 mins

Headlines claim EV demand is collapsing. The data shows a normal market correction, stronger used...

Tesla Battery Drive Unit ESA vs XCare Battery & Drive Unit (BDU) Coverage

Tesla Battery Drive Unit ESA vs XCare: Which EV Warranty is Better?

By Guy O'Brien | December 19, 2025 | 6 minutes

Compare Tesla's new Battery ESA to XCare Battery & Drive Unit Protection. Learn about coverage li...

The $4,000 Used EV Tax Credit Ends September 30, 2025

The $4,000 Used EV Tax Credit Ends September 30: Why Now Is the Smartest Time to Buy a Used EV with XCare

By Guy O'Brien | 09/23/25 | 4 mins

EV tax credits and incentives explained federal & state programs, the $4,000 used-EV credit, elig...

Why Your EV Loses Range in Winter and What You Can Do About It

Your EV behaves differently in cold weather. Here’s why the range drops and how you can prepare for winter driving.

By Guy O'Brien | November 29th, 2025 | 4.5 mins

EV range drops in winter due to battery chemistry and increased energy use. Learn why every EV lo...

Black Friday BDU Coverage | Protect Your EV Battery & Drive Unit

Battery & Drive Unit Coverage: Black Friday’s Most Important EV Upgrade

By Guy O'Brien | November 18, 2025 | 4 minutes

Battery and Drive Unit coverage is now available. Protect your EV’s most expensive components for...

EVs Don’t Break…Until They Do

EVs Don’t Break… Until They Do | XCare EV Protection

By Guy O'Brien | November 6, 2025 | 4 min.

They said EVs don’t break until the warranty ends. Discover what really fails in an EV and how XC...

Load More